![]() Use lots of white space to create a sense of calm and allow visitors to focus on key elements. Write in short blocks with strong headlines that make it easy to scan.Ĭreate a visual hierarchy so people can understand what’s most important. Here are some tips for making your site scannable Then I want the captivating images that reinforce the text - and together tell a cohesive, compelling and engaging story. I don’t want bland marketing speak that maybe sounds good but means nothing. I want headlines that speak to me about why I am on the site and really resonate. A scannable site makes the most important and relevant information on your site easy to find.įor me it is often about the text - and when I say text I mostly mean the headlines. Now that you’ve cleared out some of the clutter and refocused the content on your customer goals, check for scannability. If NO, either remove it completely or move it to another page - for example, maybe your delivery policy doesn’t need to be on your home page and could go on an FAQ page. If YES, keep and better yet see if it can be improved. Then go through each item on your site and ask ‘Does this add value to the user experience? and Does it contribute to my website business goals? What to do about clutter? Remind yourself of what you want visitors to think and feel and do when they land on your page. Unfortunately, clutter can slowly sneak into websites without us noticing especially if we continue to add new elements without clearing out the old and unused items. And I am not the only one - research shows that 94% of website users’ first impressions are design-related, 75% of users admit to making judgements about a company’s credibility based on their website design and 38% of visitors will stop engaging with a website if the content or layout is unattractive. I am more of a minimalist and like lots of white space to allow the text and the images on a site to breathe. Add to that willy nilly content placement and poor site organisation and the sense of disarray is complete. Too many images, too many fonts and too much text can make a website feel cluttered. Page Speed Online, Pingdom and GTmetrix can help you test your site for speed and find potential errors.īetter yet, sites like Page Speed can not only help identify the problems but can also suggest ways to improve your pages - from optimising the size of images to removing unused code and reducing redirects. Like broken links, slow loading pages can frustrate your visitors and hurt your ranking. We recommend Broken Link Check and Dead Link Checker. There are lots of free online tools to help you identify broken links. It can happen for several reasons - a person might have entered the wrong URL, the web manager might have added an incorrect link or the page might have moved or been removed.īroken links are frustrating for users for obvious reasons and they result in higher bounce rates that can impact your site ranking. Now What? blog post but it’s worth going over it again.Ī broken link is a web page that can’t be found or assessed by a user. We talked about both of these points in the basic maintenance section of our Site Launched. ![]() So where to begin? I suggest you start with some technical things before moving on to content. Similarly, a spring cleaning will make your website feel more welcoming to visitors, encouraging them to stay longer and explore more. Yes, it takes a bit of time but think how much nicer it is to hang out in a tidy house. Just like your house, your website can benefit from a once-a-year deep clean to clear out the clutter and freshen it up. Is your website looking a little tired and overgrown? Maybe it’s time for a spring clean!
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